2Sway
Finn Blakeney
Second year Business Management student Finn Blakeney was tired of how expensive nights out were and decided to make it his mission to make life cheaper for students. To do this, he developed the innovative new app, 2Sway, offering students hundreds of discounts at local businesses.
Initially launching in Leeds, 2Sway have partnered with restaurants, bars, and clubs all over the city and are offering students up to 60% off food & drink.
“The hospitality industry thrives off of trusted recommendations. Yet on social media, there’s nothing that comes close to recreating such a powerful message. 2Sway has brought trusted recommendations digital to finally provide a way for hospitality businesses to reach the student market effectively”
Finn Blakeney
Founder & Director
2Sway
The 2Sway app scales student word of mouth recommendations by incentivising them to endorse their favourite hospitality businesses on social media. Students receive a one-time use discount which is based on the value of their endorsement. Ultimately, this creates a way for businesses to gain genuine & profitable engagement while students benefit from discounts at the places they love.
SPARK has been instrumental in building 2Sway. The support through SPARK hasn't just been about business advice but being surrounded by people going through similar challenges, some of whom have since become close friends. This has allowed me to build a significantly stronger network as we attack the next stage of our growth with significantly more knowledge and confidence.
Through SPARK's monetary support we were able to launch this year and have grown super quickly since, surpassing over 3,100 downloads, growing partnerships with hospitality businesses across the country and welcoming a technical co-founder.
